Purchased by The Expede Group in late summer of 2017, The Event Marketing Machine delivers outsourced marketing support to trade show exhibitors throughout the UK and globally.


Founded in 2014 by Andrew Thornhill, The Event Marketing Machine now comprises over 40 years experience operating in both B2B and B2C trade show sectors, allowing for a fluid and adaptive business strategy.


The company provides event organisers with strategic planning, sales and marketing support for a broad client base, including Informa Exhibitions, Akabo Media and Marie Curie, to protect and enhance the clients’ ROI. 




The Event Marketing Machine



The Event Marketing Machine is acquired by The Expede Group in late Summer of 2017, and absorbed into the Expede portfolio with immediate effect. The company trades in its original capacity but under the Expede Group, therefore benefiting from the Group infrastructure and product growth. Company leadership has been relocated into the London office and remains led by Business Director, Andrew Thornhill.



The Event Marketing Machine launches 'The 8-Point Plan', an exhibitor training programme, along with publishes literacy. The programme ensure exhibitors have a successful trade show experience with increased return on investment.



The Event Marketing Machine are retained by Clarion Events as exhibitor marketing partner for the Defence sector show DSEI



The Event Marketing Machine are retained as the official marketing support partner for the Professional Light & Sound Association, a company which supply creative technologies and innovative services to the event, entertainment and installation industries worldwide


JULY 2014

Officially launched as a support business for the events sector.


MAY 2014

Incorporation of The Event Marketing Machine, founded by Andrew Thornhill.