Martin Roots

Programme Management

Martin is a senior Programme Manager with extensive Business Change, Infrastructure, Information Security and Business Continuity/Disaster Recovery experience. His technical and managerial background has been gained predominantly in large-scale infrastructure projects within both the Financial and Public Sectors. Recently, Martin has successfully managed the infrastructure refresh programmes (with a c£27m budget each) for two major London universities, incorporating the build of new datacentres, the replacement of core networks (including WiFi), the introduction of modern identity and access management, the roll out of thousands of end point devices, and the migration of student and staff email services to ‘the cloud’.


Malcolm Hainsworth

Service Delivery Management

Malcolm is a highly motivated individual with very strong communication skills and the ability to build relationships at all organisational levels. He has extensive experience in IT Service Management, service solution architecture, business process management and IT Service Transition and Transformation, and he has worked with end customers and managed service providers alike, in Health, Defense, Information Provision, Higher Education, Aerospace and Construction across the UK, Europe and Asia. He has deep knowledge of ITIL and PRINCE2 with considerable experience of managing organisational and business change.


Mehram Sumray-Roots 

Product Director

Mehram is a Product Director with extensive communication and creative skills. With a background in languages and the ability to speak Spanish, Italian and Punjabi fluently, she ensures that the line of communication between team YADA, Expede, and the existing/potential customers is never broken. As well as managing team YADA and the London office, Mehram uses her creative experience to ensure that the YADA platform is on-trend, bringing a youthful edge and energy.


Hui 'Eric' He

Development Programme Director

Eric is YADA’s Development Programme Director assigned to the development of YADA v3.0 and joins us from Shanghai, China. Eric ensures the development of the YADA roadmap;  liaising with the development team, the product management team and the remainder of the Board to ensure development stays on time, and on budget. He’ll participate in user group workshops, led by the Product Director, to ensure the product developed continues to satisfy the requirements of our growing user base.


Andrew Thornhill

Business Development Director

Andrew joined the Group through the acquisition of his company Event Marketing Machine which. He is an event professional and marketing consultant and has been a thought leader in his field for many years, and as such brings depth, expertise and contacts to his role as the Group’s Business Development Director.


Bernadette Harwood

Business Change Management

Bernadette comes to expede with a background of over 15 years of managing complex assignments including business, software and change projects.


Nigel Clarke

Software Development

Nigel provides Software Development services to our clients. As part of expede, he develops interactive resources deployable to multiple platforms, hybrid mobile apps and end-to-end full stack development.


Mark Sanwell

Operations Management

Mark is a skilled and proven IT leader with an exemplary background in utilities, retail, finance, education and insurance sectors. His operational leadership experience includes delivering shared service and simplified business processes across multiple geographies notable UK, Europe, US, India and Malaysia. He has led many key initiatives, spanning organisational change and development, strategic planning, delivering competitive advantage through leading-edge applications and infrastructure, large-scale 24*7 operations and business process changes, multi-sourcing (including off-shoring, cloud computing and in-sourcing) and cost reduction. Lately, Mark was a change agent for the transformation of IS services and strategic programmes within a major University, providing a complete overhaul and re-design of their technology and delivery model.

Mark is also experienced in major transformation programmes and service transitions, from due diligence to post-deal integration.


Carlene Nisbett

Account Manager

Carlene joined the Group as team YADA’s Account Manager from Apple and is responsible to ensure that our clients’ needs are met, and their expectations exceeded, by the platform and our integration consultancy delivery services.


Rhys Terrar

Head of Content Creation

Rhys heads the team responsible for the creation and development of content that supports our marketing, including social marketing, campaigns that in turn supports the growth and monetisation objectives of the YADA platform.



Xixi Li

Digital Marketing Executive


Tamara Amarquaye

Account Executive