Launched in Q3 2015, YADA has been managed by the Expede Group from conception and its development a direct result of a sector specific problem within the event industry.
A collaborative social platform for feature-rich, scalable events, YADA offers an affordable solution to event organisers seeking to channel engagement, transaction and user data through one digital source. Launched in August 2015 for iOS and Android devices, the mobile application has a team of six employees and has grown an active user base of circa. 5,600 users since January 2017, through the running of 1,200 events on the platform, from fashion and exhibitions to weddings.
In 2016, the technology company attended Collision Conference, a technology conference held in New Orleans, Louisiana, as part of the ALPHA programme, before returning the following year to exhibit as part of the conferences' BETA track. The business will be launching an updated and rebranded version of the technology in late Q4 2017 as part of the company’s monetisation strategy.
YADA unveiled its new brand identity in print and on its social channels. The rebrand will be continued into the new app launch in late Q4 2017.
The company announces an active user base of 5,600 users across 1,200 events, since January 2017.
YADA relocate to their new office at 1 Primrose Street, London. The centre London's technology quarter.
YADA launches on the Apple and Android App Stores.